I love the feeling of being whisked away into a world that is created by words, where your mind can be free, unfettered, and where your senses tingle with excitement. As much as I love this feeling, it doesn't always happen with everything I read.
Have you read something that is filled with spelling errors, awkward word choices, or it just doesn't make sense? For me, these details distract me to the point that the message or story is lost. I end up asking myself why I am even reading this? Have you experienced this? Is this the same for you?
This is what I can do for you –
magically immerse your audience into the world that you want them to be in without the distractions.
Words are powerful, and when woven together, they can pull your audience into a world that is created just for them. Have you ever read a book, or even watched a movie, where the world around you shrinks back and the only world you know is the one unfolding before you? It doesn’t matter if the words are spoken or written because your mind is totally focused on what is happening. In the moment. In the events that unfold before you in real-time. Why does this happen? Because the words engage all your senses.
Over time, I have come to realize that everyone struggles with finding the right words, placing them in the right sequence, to produce a book, a resume, a letter, a blog, a recipe, a website, a speech, basically, anything, to communicate clearly.
Sometimes, we cannot find the right words. We go around in circles with adjectives, trying in vain to explain what is stuck in our head and our hearts only to see the look of confusion in the other person’s (or, the audiences!) eyes.
Has this happened to you? Yes? YES!! I can relate. I know how frustrating it can be!
There is always a beginning, a middle, and an end. For me, my beginning as a writer started when I was young. I would write short stories and share these with my classmates. As my skills of crafting stories strengthened, my stories became more and more realistic, plausible, relatable and thoroughly enjoyed by my audience.
Then, instead of just reading them silently by themselves, my audience would ask me to read my stories aloud to them. Before I knew it, friends gathered around to listen to me read my stories. It did not take long before strangers would join us. They were captured in the stories. Immersed and enthralled in the worlds that I created.
As my writing and reading increased, the doors to becoming an editor opened. Family and friends approached with requests for help with editing what they wrote. They needed a second pair of eyes to look things over. I became that second pair of eyes and my reputation grew.
Who doesn’t want that second pair of eyes to look things over? Everyone does. Think about it. How about when it’s a resume and cover letter you are submitting for a job application? Or when it’s your website that you are launching for your business? Or when it is your marketing material you are developing? Or when it is your novel that you have invested months into writing? We all need someone who can do this. And I can. I am your second pair of eyes.
But sometimes, just editing is not enough. The power of words is what sells. It sells you to the company you want to join. It sells your brand by searing your brand’s words into their minds. It sells your company by having your audience relate to your company’s offerings. The power of words will help you dominate your game.
Engage them. Capture them. Enthrall them. Dominate. And leave them wanting more.